In Estonia’s media landscape, presence in the news — not just in ads — often makes the biggest difference.

Over the past five years, I’ve developed strong working relationships with editors, journalists, and producers across TV, radio, print, online portals, and independent media. I use that access to help my clients get real editorial coverage — the kind that builds reputation, trust, and long-term recognition.

I don’t offer press releases as a formality. I build custom narratives around your brand — whether it’s a new product launch, market entry, social project, or expert commentary — and pitch those stories directly to the right channels and journalists.

I know which outlets are most receptive to which topics, and I tailor the message to each format: from short news items to full-length interviews, video segments, or expert opinions.

I’ve placed clients in digital and print newsrooms, helped arrange on-air interviews, and facilitated collaborations with independent YouTube news analysts and commentators.